Course curriculum

  • 1

    Intro

    • Welcome

    • About AUPR

    • AUPR Recent Press Wins
  • 2

    Session 1 - Strategy + Media Kit Assembly

    • Strategy

    • Media Kit Assembly
  • 3

    Session 2 - How to Pitch Media

    • Pitching Media

    • HARO Pitching

    • Phone Pitching
  • 4

    Session 3 - Building Media Lists + Pitch Distribution

    • Building Media Lists

    • Pitch Distribution
  • 5

    Session 4 - Press Clippings + Press Release Writing

    • Press Clippings

    • Press Releases
  • 6

    Session 5 - Expert Positioning + Client Reporting

    • Expert Positioning

    • Client Reporting
  • 7

    Let's Chat

    • Personalized Q&A
  • 8

    Conclusion

    • In Conclusion

    • AUPR Academy